Best Email Marketing Tools Singapore (2025 Edition)
Email marketing is one of the most powerful ways for businesses to grow leads, boost engagement, and drive sales. If you’re searching for the Best Email Marketing Tools Singapore, this guide will help you choose the right platform based on features, automation, pricing, and local relevance.
In this review, we compare the top 5 email marketing tools used in Singapore, including Klaviyo, which is extremely popular among eCommerce and Shopify businesses.
Why Choosing the Right Email Marketing Tool Matters
Email platforms today offer much more than sending newsletters. They support automation, audience segmentation, analytics, and eCommerce integrations — all important for Singapore SMEs.
Table of Contents
Top 5 Best Email Marketing Tools in Singapore (2025)
- ActiveCampaign – Best for automation & CRM
- Mailchimp – Best for beginners & SMEs
- Klaviyo – Best for eCommerce & Shopify stores
- Brevo (Sendinblue) – Best for affordability & SMS marketing
- MailerLite – Best all-rounder for low cost
1. ActiveCampaign (Best Overall for Automation)
Why it’s great for Singapore businesses:
ActiveCampaign offers advanced automation, CRM integration, and segmented email workflows perfect for growing SMEs.
Pros
- Industry-leading automation builder
- CRM and pipeline included
- High email deliverability rates
Cons
- Higher learning curve
- Pricing increases as contacts grow
Best for:
Agencies, e-commerce stores, consultants, and B2B companies.
2. Mailchimp (Most Popular for Beginners)
Mailchimp is one of the most widely used tools in the world and remains a top choice for SMEs seeking simplicity.
Pros
- Free plan available
- Simple drag-and-drop email builder
- Many integrations
Cons
- Pricing becomes expensive after scaling
- Limited automation compared to other tools
Best for:
New business owners, freelancers, small shops.
3. Sendinblue / Brevo (Best Budget Email + SMS Tool)
One of the most affordable solutions in Singapore thanks to pay-per-email pricing.
Pros
- Cheapest among premium tools
- Built-in SMS marketing
- Good for transactional emails
Cons
- Design templates not as polished
- Automation less advanced than ActiveCampaign
Best for:
SMEs needing low-cost marketing automation.
4. Klaviyo – Best Email Marketing Tool for eCommerce in Singapore
Klaviyo is one of the most popular email marketing tools in Singapore, especially among Shopify, WooCommerce, and online retail businesses. It offers advanced segmentation, revenue-backed reporting, and some of the best automation tools in the market.
Why Klaviyo is popular in Singapore:
- Perfect match for the huge Shopify market here
- Strong SMS + email automation
- Excellent abandoned cart flows
- Powerful audience segmentation
- Deep revenue attribution analytics
Pros
✔ Advanced flows built-in
✔ Best automation for brand owners
✔ Deep Shopify + eCommerce integrations
✔ Strong personalization options
Cons
✘ Overkill for small businesses without eCommerce
✘ More expensive compared to others
Best for:
Ecommerce stores (Shopify / WooCommerce), local brands, D2C businesses.s, streamers.
5. MailerLite (Best Lightweight & Affordable Option)
Great for users who want a simple, friendly, and affordable email marketing platform.
Pros
- Budget friendly
- Clean UI
- Good automation for the price
Cons
- Limited integrations
- Less robust for enterprise use
Best for:
Small businesses, solopreneurs, and local service providers.
Comparison Table: Best Email Marketing Tools Singapore
| Tool | Best For | Pricing | Automation | eCommerce Integration |
|---|---|---|---|---|
| ActiveCampaign | Automation & CRM | Medium | ★★★★★ | ★★★★☆ |
| Mailchimp | Beginners | Low–Medium | ★★★☆☆ | ★★★☆☆ |
| Klaviyo | eCommerce (Shopify) | Medium–High | ★★★★★ | ★★★★★ |
| Brevo | Affordability | Low | ★★★☆☆ | ★★☆☆☆ |
| MailerLite | Small businesses | Low | ★★★☆☆ | ★★★☆☆ |
Final Verdict: Which Is the Best Email Marketing Tool in Singapore?
Choose MailerLite if you want simple, clean features at low cost
Choose ActiveCampaign if you want automations + CRM
Choose Mailchimp if you’re new and want something simple
Choose Klaviyo if you’re running a Shopify / WooCommerce store
Choose Brevo if you’re on a tight budget
Conclusion
Choosing the Best Email Marketing Tools Singapore depends on your business goals, budget, and marketing experience. Whether you’re a small business owner, creator, or agency, the tools above provide strong, scalable solutions to help you grow your audience and revenue.
FAQ – Best Email Marketing Tools Singapore
What is the most popular email marketing tool in Singapore?
Mailchimp and Klaviyo are currently the most widely used.
Which email marketing tool is best for Shopify in Singapore?
Klaviyo is the top choice.
Which email marketing tool is cheapest in Singapore?
Brevo offers the lowest pricing with unlimited contacts.
Is email marketing worth it for Singapore businesses?
Yes — email remains the highest-ROI digital marketing channel globally.
Can I automate emails for new leads or customers?
Yes — all tools here offer automation, but ActiveCampaign is the strongest.
Do these tools support PDPA compliance?
Most major platforms include consent labels, opt-in forms, and unsubscribe management.
