Intro

Mailchimp vs Klaviyo is one of the most common comparisons in Singapore, especially for businesses wanting better email automation, higher conversions, and easy integration with website builders. If you’re unsure whether Mailchimp or Klaviyo fits your business, this guide breaks down everything you need — from pricing and ease of use to automation, deliverability, and real-world results.

What Is Mailchimp?

Mailchimp is a popular email marketing platform known for its beginner-friendly interface and generous free plan. Many small businesses in Singapore use Mailchimp because it’s simple, affordable, and integrates easily with major website builders like WordPress, Squarespace, and Wix.

What Is Klaviyo?

Klaviyo is a powerful email marketing platform designed mainly for eCommerce brands. It’s popular among Shopify and WooCommerce users because of its advanced automation, segmentation, and revenue tracking.

Mailchimp vs Klaviyo – Quick Comparison Table

Feature	Mailchimp	Klaviyo
Ease of Use	⭐⭐⭐⭐	⭐⭐⭐
Automation Power	⭐⭐⭐	⭐⭐⭐⭐⭐
Pricing	More affordable	More expensive
Shopify Integration	Basic	Excellent
Segmentation	Good	Excellent
Reporting	Basic	Advanced revenue tracking
Best For	SMEs, beginners	E-commerce, Shopify stores

Mailchimp vs Klaviyo: Pricing (Singapore)

Mailchimp Pricing

• Free plan (500 contacts)
• Essentials: ~US$13/month
• Standard: ~US$20/month
• Premium: ~US$350/month

Klaviyo Pricing

• Free plan (250 contacts)
• Email Only: ~US$20/month (500 contacts)
• Email + SMS: varies by usage

👉 Internal link suggestion: Link “Hostinger review” when discussing cost for businesses starting small.

Automation – Klaviyo Is the Winner

In the Mailchimp vs Klaviyo comparison, automation is where Klaviyo dominates.
If you run eCommerce, Klaviyo’s flows like:

• Abandoned cart
• Browse abandonment
• Post-purchase follow-up
• Cross-sell automation

perform significantly better.

Mailchimp offers automation too, but it’s simpler and more suitable for SME newsletters.

🖼️ Insert image of automation flow

Deliverability (Who Wins?)

Deliverability affects whether emails land in the inbox or spam.

Platform	Deliverability Score	Notes
Mailchimp	89–92%	Very reliable
Klaviyo	86–90%	Optimized for sales emails

Mailchimp slightly leads here for non-eCommerce businesses.

Integrations – Who Does Better?

Mailchimp Integrations

• WordPress
• Wix
• Squarespace
• Shopify (limited)
• Zapier
• CRMs

Klaviyo Integrations

• Shopify (best-in-class)
• WooCommerce
• BigCommerce
• Magento
• Facebook Ads
• TikTok Ads

Segmentation & Personalization

Mailchimp vs Klaviyo segmentation difference:

• Mailchimp = Basic but easy
• Klaviyo = Extremely powerful, behavior-based, 1:1 personalization

If you run eCommerce, Klaviyo wins again.

Reporting & Analytics

Mailchimp

✔ Simple dashboards
✔ Campaign metrics (open, click, bounce)
✔ Beginner-friendly

Klaviyo

✔ Revenue attribution
✔ Customer lifetime value
✔ Product-specific insights
✔ Advanced cohort analytics

This is why most Shopify stores prefer Klaviyo.

Mailchimp vs Klaviyo — Who Should Use Which?

Choose Mailchimp If You:

• Are a beginner
• Want something simple
• Run a small business or personal website
• Use WordPress or Wix
• Want affordable pricing

Choose Klaviyo If You:

• Run an eCommerce store
• Need advanced automation
• Use Shopify or WooCommerce
• Want detailed customer insights
• Want higher automation ROI

Final Verdict – Mailchimp vs Klaviyo

In the Mailchimp vs Klaviyo comparison:

• Mailchimp wins for simplicity and cost
• Klaviyo wins for automation and eCommerce power

Both are excellent tools, but your choice depends on your business model.

FAQs – Mailchimp vs Klaviyo